Meet Equal

Born to simplify, optimizing decisions that matter with UX

Logo FEBC
Logo FEBC
Logo FEBC
Logo FEBC

Our Values

Passion, transparency, and balance drive everything we do — 
from crafting experiences to building relationships.

People first

We believe in people: in our team, who create with passion; in our clients, with whom we build strong partnerships; and in our users, for whom we make life simpler and more convenient.

Customer care that matters

Transparency is the foundation of our approach: clear communication, openly sharing our processes, decisions, and results so that you always know what, how, and why we are doing things.

Balance

It’s is our key to creating successful products. We consider business goals and user needs to find the best solution for every challenge.

…Therefore, to describe us in one word — we are Equal

Our mission

Our mission is to empower people to focus on what truly matters by optimizing resources and enabling thoughtful decision-making.

Our Story

Our mission is to empower people to focus on what truly matters 
by optimizing resources and enabling thoughtful decision-making.

2018

Building talent from the ground up.

A specialized UI/UX school, Design Kitchen School, was launched to share expertise and inspire designers. Soon, top students joined Sergey’s team. Today, many are key specialists at Equal.

2019

One man. One desk. One dream.

The company started in a coworking space with a dream to simplify complexity through design. Early projects were small but built the foundation for our agency’s future.

2020

From solo to team.

The first team members joined, and we moved into a small office. 
While working through Upwork, we refined our style and deepened our expertise.

2021

Breaking into the big league.

We signed our first major client, moving from simple landing pages to complex systems that required deeper UX thinking.

2022

Face-to-face with expertise.

Clients began seeing us as strategic partners. We contributed to SaaS projects where our expertise was valued alongside client insights.

2023

On the global stage.

We worked with IFS, Canon, and Disney, earning international recognition for 
UI/UX excellence and innovative design.

2024

Scaling simplicity.

Our team evolved into SaaS and Enterprise experts, helping clients scale. 
Our approach is now recognized by both clients and the industry.

Our team

We are a team of professionals who simplify the complex through design. Our approach is recognized not only by clients but also by the industry.
"The right balance between business and users defines a product’s success. We make complexity simple through thoughtful, transparent design."
Serhii Guba
Founder Equal
Dmitry Maleev
Dmitry Maleev
Head of Designer
Kate Podzolkina
Kate Podzolkina
Product Designer
Anton Yeryomin
Anton Yeryomin
Product Designer
Kiril Vazhinskiy
Kiril Vazhinskiy
Product Designer
Daria Nadtochiy
Daria Nadtochiy
Sales Manager
Alina Borblyk
Alina Borblyk
Product Designer
Olesia Dyachenko
Olesia Dyachenko
Product Designer
Evgen Gladchenko
Evgen Gladchenko
Sales Manager
Oleg Ladygin
Oleg Ladygin
Product Designer
Dmytro Urazov
Dmytro Urazov
Developer

Why Choose Us

What makes our approach a reliable tool for achieving your business goals
Top 10 Best Agencies

Recognition as one of the top 10 best agencies in Eastern Europe according to Clutch

29 International Awards

Our achievements include 29 international awards in UI/UX design and development.

Top 1% on Upwork

We take pride in serving clients among the young Forbes list members and hold a Top Rated Plus Agency status.

100+ Clients

Including renowned brands such as Esprit, Disney, Canon, IFS, and more.

Look what our
clients say about us

Named on Clutch, Manifest and Visual Objects catalogues as one of the Top Agencies in Eastern Europe in different categories.
Mike Out
"They are a pearl in an ocean of mediocrity. Collaboration wise it went absolutely perfect. The consistency of their work is admirable and it shows that they have a strong culture with high norms that everyone adheres to."
Mike Out
Mike Out
Founder & CEO, Homezero
Read case study
Tarek Dajani
"I like their attention to detail and understanding of their client's goals and scope. Superb results soo far and I will not hesitate to recommend Equal to any company who are looking for a long term partner."
Tarek Dajani
Tarek Dajani
CCO, Hospitality Solutions Company
Read case study
Joshua Keeler
"We liked their communication cadence and style; overall, it was a positive experience. They consistently checked in on multiple levels to ensure we were happy with everything."
Joshua Keeler
Joshua Keeler
Principal Software Engineer at Engineering Economics, Inc.
Read case study
Syver Orhagen
"Their project management approach is highly organized and systematic. The aspect that significantly enhanced the project experience was the direct communication with the designers."
Syver Orhagen
Syver Orhagen
Co-founder of DrivstoffAppen
Read case study
"I couldn't be happier with the incredible work Equal did! Their attention to detail, creativity, and technical expertise were evident in every step of the process. What truly stood out was their exceptional communication and responsiveness."
Hussain Wadiwalla
Hussain Wadiwalla
Co-Founder, Phinity Therapy
"Their UX/UI skills, flexibility in taking feedback, and quick project turnaround time were impressive. Equal was an incredible partner with us along this journey."
Liesl Leach
Liesl Leach
CEO and Founder at BluBinder
"They delivered high-quality design work that perfectly aligned with our ambitious goals. Their expertise in planning, strategizing, and execution really stood out, especially given their extensive experience with SaaS projects."
Martim Villas
Martim Villas-Boas
CEO & Co-Founder of Pairwire
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