Our team had to take an existing product with a wide audience of active users and gradually re-conceptualize it. The most important objective was to improve the present user experience without disrupting well-tried-and-tested interaction patterns that many users deemed ultimately convenient.

We took up a modular approach to product redesign. During the project workflow, we defined every other module to go into work and fully reworked it. This approach enabled us to introduce newly redesigned modules one by one. I.e., some modules remained unchanged while new ones were added gradually. This allowed the existing users to smoothly adopt new designs without a rough transition of the whole system.