As the digital economy is prospering, mobile devices have become the universal tools assisting people in every aspect of their lives. The number of mobile phone users worldwide has reached 5 billion, confirming these gadgets’ crucial role.
Given the reinforced presence of brands on the digital landscape, mobile experiences are essential in building brand affinity and loyalty. Therefore, a journey towards an engaging and convenient minimum viable product (MVP) should start with mobile app prototyping.
Before a business starts to construct any product, it makes sense to ensure to which extent the solution meets customer expectations. Prototyping is a kind of research intended to validate the overall design direction of a solution. Basically, it’s a working model of a prospective mobile app.
Such a draft helps to understand how an app looks and operates, to test its functionality and the UX design, and substantiate the project for investors.
When businesses create prototype for mobile app, they become empowered to improve their solution early and plan the next steps efficiently.
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Which benefits can an interactive model bring before you start building an actual MVP? Below is a brief overview of the most significant ones.
Consider several recommendations for designing an efficient interactive model of your product.
Testing aims to help UX teams validate design ideas and uncover usability issues. Testing can start with making paper prototypes and filtering ideas during the design concept phase. The consequential high-fidelity prototyping enables app optimization to satisfy user demands.
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If you become obsessed with design details in the early prototyping stages, you can overinvest in them, leaving little time for testing and production. Instead, it is worth trying design patterns and libraries to reduce your workload and facilitate results.
Developers can make sure that their app delivers superior performance only by checking a prototype on multiple devices or screen sizes. Otherwise, a poorly functioning solution may lose its user audience. Therefore, designers should ensure that their apps for prototyping undergo a comprehensive functionality test.
Although prototyping may be immersive, it should not transform into a full-blown project. Do not try to test absolutely everything, but rather determine which aspects need to be modeled. If you have complex features to check, you should better split them into separate prototypes. Defining the scope and purpose of each model would help to focus your efforts.
Involving participants from other departments helps to unite teams within the organization, create excitement over a new solution, and obtain fresh insights. Internal testing is instrumental in getting feedback to spur improvements that UX teams might have missed initially.
The challenging task of building an efficient mobile app can become more manageable if you start with creating a prototype of your solution. It enables you to validate the concept, check functionality, reveal potential issues early, cut costs, and streamline the whole process. Follow the pros’ advices to avoid common pitfalls on your way and implement your ideas in excellently performing applications. Contact Equal to help realize your ambitious ideas and turn them into MVPs.