MyDoma Studio is a versatile tool for interior designers, contractors, and their clients.
They had several important user flows that needed to be implemented. Since we didn’t design the platform from scratch, first, we needed to conduct an in-depth investigation about the initial project’s drawbacks.
What we discovered was that the product had unclear navigation. When the user opened the app, they were redirected to the workspace with hundreds of design files, invoices, notes. They weren’t appropriately structured. Since designers usually work more than on one project, it reduced customer satisfaction. Moreover, it turned out that users found the process of purchasing a subscription very unintuitive (could do it only on a call with a sales manager). That needed to be changed.
Finally, MyDoma collaborated with many suppliers and vendor teams. But the interface that would enable designers to access the assortment of their services and goods was missing. We needed to implement a marketplace inside the app where partners could list their goods and designers and clients purchase from.
Several user interviews have been conducted to see how the users interact with the app and what problems they encounter. Then, we have introduced several improvements:
First of all, we implemented a unified design system and structured the information for each project. Since there can be several similar projects in progress for different clients, for example, several kitchen designs, we implemented filtration by the client’s name.
Secondly, we developed a two-level menu. Main menu made the navigation inside the app more convenient and allowed users to easily switch between projects. Additional menu was implemented inside every project. To facilitate the process of accessing the necessary information, we used typography and colour-coding. This visual hierarchy facilitated the process of discovering only essential information at any particular moment.
Finally, we created an inner marketplace and implemented bidding mechanics. Designers could negotiate prices with the dealers, and dealers could access or deny the bid.
Invoices and online purchases
Designers can create proposals, send invoices, and order necessary items. Statuses allow them to monitor the progress of each project.
It is possible to choose items from a 3000+ item library of products from partners. Designers can easily add the products to proposals and invoices.
Designers can work with their teams and assign specific roles to vendors. The tool also stores floor plans, tabular data, 3D renderings, sketches, and other documentation, and it is all easy to find in a couple of clicks.
Clients can log in to their designer’s studio, pay invoices, and leave comments.